Two-way display standard



April 4, 1944. Y R, B 'BISHQP 2,345,913

' Two-WAY DISPLAY STANDARD Filed Sept. 2l, 1942 Eg?. i

HST),

Patented Apr. 4, 1944 TWO-WAY `DISPLAY STANDARD Robert B. Bishop, Evanston, Ill., assignor to Bishop Publishing Company, Chicago, Ill., a corporation of Illinois Application September 2l, 1942, Serial No. 459,097

(Cl. li---125) 6 Claims.

This invention relates to standards for posters, display advertising cards and the like.

The main objects of this invention are to provide a simple and inexpensive structure that may be made mainly of cardboard, whereby a stiff sheet of cardboard appropriate for signs and posters may be supported in an upright position suitable for displaying both faces of the card; to provide such devices of la form that requires but few parts which in disassembled form are normally flat for convenience of ypacking and shipping and which can be assembled by a sim.- ple procedure, and when assembled provide a rigid and stable support for the display card; and to provide a structure of this kind wherein the supports take the form of substantial prismatic columns and are attached to the card in such manner that the parallel Vertical edges of the card cooperate with the columns to hold the latter in a symmetrical parallel disposition with respect to each other and perpendicular when standing on a level iioor.

A specific embodiment of this invention is illustrated in the accompanying drawing in which:

Figure 1 is a perspective view of the completely assembled displayv card and standard.

' Fig. 2 is an exploded view of one of the column members showing its relation to the base and cap members which prevent the collapse ofthe prismatic contours of the columns and cooperate in supporting the card. i

Fig. 3 is a sectional detail on the line 3--3 of Fig. 1 showing the cap in its assembled relation with the column member.

Fig. 4 is a transverse sectional detail showing in full lines the expanded contour of the column and in broken lines the collapsed contour thereof.

Fig. 5 is a partly sectional elevation taken on the line 5-5 of Fig. 4.

In the form shown in the drawing the display card 'I is a rectangular sheet of stiff material appropriate for carrying advertising and other displays on both its front and rear faces. The card has straight parallel vertical edges, each of which is equipped with a column-like standard consisting of a hollow tubular column member 8 having a pair of flanges II which embrace the adjacent edges of the card 'I and having a plug cap 9 at its upper end and a foot or base member I0 at its lower end.

`Spacing means, preferably in the form of a continuous strip of cardboard of the same thickness as the card 'I holds the iianges I I in properly spaced relation to snugly t the marginof thel card 1. The flanges II are widened somewhat at I3 and I4 adjacent the top and bottom ends of the column members 8 to give additional support for the card and also provide room for studs or rivets I5 of which there may be one or more on each side. These rivets may or may not be removable. If they are `permanent as shown, then the card I is provided with appropriately located bayonet slots IB to receive the rivets.

In the form shown, the column members I I are each made of a single strip of cardboard with score lines I1, on what is to be the outer face of the column member, extending longitudinally thereof and properly spaced to conform to the edges of a hexagonal prism.

The other or inner face of the strip has a pair of score lines I8 extending longitudinally of the strip and defining the lines along which the flanges II meet the body of the column. The strip is then folded upon itself on its medial 1ongitudinal score line and a filler strip I2 is inserted :between the flanges II and fastened by staples I9. This strip holds the flanges I I apart to provide a groove for receiving the edge of the card 7 and also serves as an abutment for holding the column in parallel relation to the edge of the card 'I. Finally the rivets I5 are .put into place.

The lower ends of the panels which form the front and back facets of the prismatic column 8 are slotted at 2D to receive the base members I0 and the base members are provided with corresponding slots 2I in their upper portions to interlock with the slotted side panels of the column members in the manner which is apparent from the drawing. It is understood that the slots 2| of the base memberil seat wall portions of the column 8 above the slots 20 and the slots 20 seat the unslotted bottom portion of the member I0 below the slots 2|.

The cap member 9 may also be made of cardboard and may consist of a plurality of layers held together by a staple 22. In the form shown there are three layers 23 that are cut to fit the internal hexagonal contour of the column member 8 to brace it in its hexagonal shape and the top member projects slightly beyond the walls of the column around its contour, as shown in Fig. 3, and has wings 24 which similarly overlay the iianges I3 of the column member and are slotted at 25 to snugly embrace the edge of the card 1, whereby the cap member 9 contributes substantially to the support of the card and cooperates with the flanges II to center the column With respect to the plane of the card. When the brace member I0 is in place on the lower end of the column, its intertting relation with the column assures that the column is b-raced against collapsing at its lower end. Therefore, in the completely assembled device the column is kept in true prismatic shape.

In operation the card, column members 3, caps 9 and bases IU are gathered in a flat package for shipment to the user. To assemble the device for display, the user rst attaches the column members in their collapsed form to their respectivemargins of the card 'l by engaging the rivets` l5 with the bayonet slots I6 of the card and sliding the card along the groove until the rivets are at the inner ends of the bayonet slots as in Fig. 5. He then presses the outer edges of the column strips inwardly toward the card, causing the columns to assume their prismatic form. He then fixes the contour of the upper end of each column by mounting the cap 9 with itsslot 25 embracing the edge of the card and its plug 23 pushed into the column end.

Similarly, the lower contours of the column prisms are fixed by inserting the bottom members l!! into the slots 25, whereupon the members I!! act as easel members for supporting the columns and card in an upright position on a level surface.

Although but one specic embodiment of this invention is herein shown and described, it will be understood that details of the construction shown may be altered or omitted without departing from the spirit of the invention, as defined by the following claims.

I claim:-

l. A display device, comprising a sign card, a tubular column member having spaced longitudinaliianges to embrace an edge of said sign card-and a'cap having a plug iitting the upper end ci said columnmember and having a iange transverse .to the column member slotted to fit said sign'card.

2. A disp-lay device, comprising a sign card, a tubular column member collapsible on longitudinal lines and having spaced longitudinal flanges to embrace an edge of said sign card, said column member having opposed front and back vertical slots at its lower end, and an easel card seated in said vertical slots and having parallel slots at its upper end to space and embrace the walls of said column member above their said vertical slots.

V3. A collapsible card frame member, comprisinga sign card, an elongated strip of cardboard folded longitudinally with its free margins spaced apart and secured together `to provide parallel anges to receive and embrace said sign Cal cards edge, said strip having longitudinal score lines formed in its opposed body parts whereby it will expand to prismatic column form when its fold line and flanges are pushed inward toward each other, and cap and base members intertting said tube and adapted to hold said strip in such expanded column form.

4. A collapsible card frame member, comprising a sign card, an elongated strip of cardboard folded longitudinally with its free margins spaced apart and secured together to provide parallel flanges to receive and embrace said sign cards edge, said strip having longitudinal score lines formed in its opposed body parts whereby it will expand to prismatic column form when its fold line and flanges are pushed inward toward each other, and cap and base members interfitting said tube and adapted to hold said strip in such expanded column form, one of said last-named members being slotted to embrace such cards edge and provide a transverse brace acting between said column and card.

5. A collapsible card frame member, comprising a sign card, an elongated strip of cardboard folded longitudinally with its free margins spaced apart and secured together to provide parallel flanges to receive and embrace said sign cards edge, said strip having longitudinal score lines formed in its opposed body parts whereby it will expand to prismatic column form when its fold line and flanges are pushed `inward toward each other, spacing means interposed between said flanges and spaced inward from their free edges to position the column in parallel relation to the cards edge, and spaced studs extending between said anges to secure the card.

6. A collapsible card frame member, comprising a sign card, an elongated strip of cardboard folded longitudinally with its free margins spaced apart and secured together to provide parallel iianges to receive and embrace said sign cards edge, said strip having longitudinal score lines formed in its opposed body parts whereby it will expand to prismatic column form when its fold line and flanges are pushed inward toward each other, spacing means interposed between said anges and spaced inward from their free edges to position thecolumn in parallel relation to the cards edge, and spaced studs extending between said flanges to secure the card, said card having bayonet slots therein spaced and positioned to simultaneously engage said studs as the card is inserted between said anges.

ROBERT B. BISHOP. 

